I think it really depends on what college and what program in that college you go to.

The vast majority of my professors were genuinely interested in developing their students as independent thinkers capable of much more than corporate drudgery.

Perhaps the business-end of the university is focused on getting you into the job market (since that's how many people want to evaluate their college experience and investment and hey, somebody's gotta pay the bills). But if you are in a more academically inclined program, I think you'll find that the pursuit of knowledge and a joy of learning is what matters most.