Ask HN: Teeny bit of traction, what next?

2 pointsandys6272 comments

This post has been put up here a few times, but never much discussion! http://blog.asmartbear.com/traction-then-what.html

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It is not discussed much because its to real for startup dreamers who believe the hype. You can't do much with $3k in "profits", much less quit your job. I remember consulting for a company that was looking to grow. They had about $5k in sales "profits" to split between two founders. And wanted to hire me to take them to the "next level." With what?

Do realize something. If your company is selling just enough to get buy, but not enough to be successful, then you should either take out a loan, get some seed, or shut it down. Zombie companies (because they wont die) are the worst. Well, their founders are worse, because they treat it as if by some miracle it will grow. No. It will not. No matter how much you try and chance the copy on the landing page. Growth requires marketing. And marketing requires money.

So at that point it becomes a risk. Take the risk and invest in marketing and either reap the benefits or shut down the company.

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