Apple HomeView
apple.com
apple.com
1. Have a battery so you're not tied to a cord. Even old poor batteries are better than no battery.
2. Have apps! How does this not support apps?!
3. Have a huge range of 3rd party products and hacks and 3D models to wall mount it or stands for it
4. Are kitchen-safe (splatter proof, far fewer holes than this product, movable out of the way)
5. Also support siri and facetime and everything this device does AFAICT
I'm guessing they realized this and made sure it's priced lower than the cheapest new iPad, but it will be interesting to see if the price difference can compete with the old iPads most of their customers have in drawers or already on walls.
Maybe the purpose-built nature will be a reasonable enough differentiator, but I'm not sure it's focused enough for that. It's both a passive information station and for calls? It's for recipes which implies you put it in the kitchen, but it looks like a nightmare to clean with all those holes? It's also a very small screen when you have to read the recipe from a distance because it has no battery. I can't move my stove to it, and I definitely don't want it too near a stove or sink!
The multiple users feature is a really neat trick, but I would kill to have this for all Apple devices. Let me hand my kid my phone and it automatically switches to kid mode!
Please Apple don't lock multiple users to stationary devices like HomeView!
That’s why this device has multi-user support: you’re only supposed to have one of them, which everyone uses. The Apple TV also has good multi-user support, because Apple doesn’t expect you to connect one Apple TV per user to your television.
Basically, people use them for photos, kitchen timers, quick recipe lookups, quick questions, and "can a dog eat the thing I just dropped".
The last base iPad still supported on the current OS must be the 2020 version. There was a blip in the corona years, but since the iPad sales have been declining, so the amount of devices still up to date aren't that many.
After a couple years of use of trying to use the iPad exactly as you stated here (it's lived 24/7 on my kitchen island, I've realized iPadOS is not that great to use in this way).
I'll be happy to have a "dumbed down" stationary device that serves no purpose but exactly what it's intended for.
That's just me, though; I get why many others may disagree. This is just my experience of actually using it in the way in which I will be replacing it for.
Note amazon has a competitor to this that I tried out, the echo show. It's horrible as it just shovels advertisements at you all the time.
So I don't want to rule out that it'll carve out its own niche. But I do think that they probably wanted this to be a $200 device and RAM prices prevented it. If this was cheap enough and customizable enough, it'd be...really nice to have this on the wall in the kids' bedrooms! They'd get a calendar, clock, intercom, access to music. That's actually a pretty compelling value proposition, but $300 is gonna be waaaaay outside of that for most people.
And the real competition for these are things like the "Tuya WiFi Zigbee 8 inch Smart Home Central Control Knob Screen Zigbee Gateway Voice Switch Multi-function Light Control Panel" (yeah well at least it isn't a Sony code name I guess?)[1]
It doesn't have to do a lot to be useful. If there are even a couple consistent daily use cases I can see this making sense for some people. Even if just means I don't need to go grab my iPad/iPhone from the couch to set a timer or ask a quick question.
With this thing ... it remains to be seen what happens in practice.
As you get older you start to realise half of hot takes are a result of living in a different half of the economy which doesn't quite get things like the suburbs are appealing
So this is two birds for me
I suspect the reason for this is that it’s not a mobile device and can afford to have the camera always on.
Apple could most likely replicate the software on an old iPad. But I think this would still be popular because of its form factor.
you'd be surprised how much of a barrier this is for average consumer
Lots of parents want to manage it
This is a new device like a home phone.
Kids can securely call who they are allowed to from a fixed location, not wandering off with a device.
This looks like a modern Google Home Screen, likely matching the market when it seems obvious.
Edit: Typos.
You've just realized they're going to obsolete all those products.
- be always on (to work as a hub),
- have latest Siri AI on-device,
- support multiple users (without FaceID).
It supports ads. That's much better!
I'm not sure if this is a kitchen device, maybe an edge of the kitchen device, where a desk or landline cordless phone used to be in some homes.
Apple moving into home is one thing, also people being uncertain about apple releasing new product categories is also not new.
Personally it feels like some of the features in this have been researched with the audience who will buy it (homeowners, parents, kids, etc) which are shown in the imaging as well. This can seem a little off because Apple is usually creating something for everyone and not just some.
The main thing about the screen being on a stand is a child can't be too tempted to walk aroudn with it, or touch it (guided access aside).
That said, at $300 this is a great Christmas gift to some family. Not too expensive, not too suggestive, probably useful, etc.
It’s really out of touch. I don’t see any benefit over any old tablet.
This is interesting!
Idk, to me it's just one more step in widening of the technological Overton window.
So...no voice command? Or, is accessible by operating system or Apple?
The point of a secure enclave is to reduce the attack surface to something you can actually reason about the entire thing.
Sticking more and more in there is asking to defeat the whole purpose.
And even if it did work as expected, given the track record of 3 lettres agences, the chance they didn't gag order their way into a back door for this one is also very low.
I find it naïve that after what we learned for the last 20 years people still believe this PR.
Does any third party periodically verify and audit this claim?
— or —
Do we blindly "just trust Apple, bro"?
1. No apps. This would be perfect for my kitchen but I like to watch videos, movies, tv shows while I cook. The aspect ratio is not ideal, but the fact it won't support third party apps means that is not an option. Maybe it will support Airplay video and I can cast from my phone?
2. No battery means it is stuck to the wall. They had to work around this limitation in their own (excellent) promo video by drilling a hole in the middle of their kitchen island. The device would have a lot more utility if it could be moved around a lot and then say in a base station like a Sonos Move.
The Apple TV is the same price
iPhones and iPads are so expensive these days that this feels like a steal
I’m buying one for my parents and one for my in-laws for Christmas. Easy $300 gift that I know they won’t have.
I’m sure I’m not the only one who will have that idea
My only complaint is that a truly environmentally friendly company (like Apple claims to be!) would make this OS available for old iPads. I'm quite sure they're capable of running it (or at least a stripped down version thereof) and lots of people have old iPad Minis sitting around.
I feel like maybe the answer is browser-integrated LLM plugins tasked with "I don't ever want to see anything having to do with this topic of argument ever again."
It looks like a nice device at a reasonable price. I looked at the video, but it doesn't solve any problems I have. We ban screens at the dinner table, it's for having attention for each other, not for screens. I never have to ask for a recipe for french toast, it's either in my head, or in cookbook, or written down on paper. The very rare number of cases someone loses their key, we can just look it up with Find My on the phone, it's such an irregular occurrence that it's not a hassle to find it with a phone. For random queries, phones with Siri can already listen, but the voice recognition or LLM fails on too many queries anyway not to be frustrating.
I could see it being useful as an additional control panel for the smart home, but Home Kit and the Home app are still pretty useless for the smart home. It can't even show a temperature graph or trend, let alone do many other things. So I would like a Home Assistant/Homey/whatever display (which would be possible if it supported apps).
I am sure this will sell plenty. It's an Apple device, people will just buy it for that reason, especially if it's not in the Apple Vision Pro price class. Will the get used a lot? Probably by a very small subset of people. Just like Siri doesn't get used a lot beyond setting timers when you are not in an English-speaking country, or even worse, use multiple languages in daily life. I am not in the US and most people I know never use Siri.
Aside from that most people seem to be more interested in digital detox than getting more pervasive tech in their lives.
I feel like it may be the kind of product that makes people realize how much they had become owned by one coroporation.
It is like the Apple XDR display. Cool to have, but useless in the grand scheme of things.
I watched their video demo with the family getting ready in the morning: there are some interesting ideas here but imo if this doesn't get reasonably full access to the App Store then it's a no-go for me. Like: FaceTime while cooking, sure, but those calls tend to happen on Messenger and Snapchat for us. Music in the kitchen, sure, but I run Plexamp. My kids are always stealing my iPad to run the Toybox 3D printer; this would be a great thing for them to use.
And so on.
My house has a bunch of spots on the wall where an old intercom system used to live: it'd obviously be a budget buster to buy a bunch of these to fit in those slots but even if you did, you'd need Apple to provide an intercom solution (a la the Watch's Walkie-Talkie?) or you're...out of luck.
With this established, it becomes possible to envision a Secure Exclave which handles data from _all_ device sensors, not just cameras and microphones. The Secure Exclave will contain all sensor data processing functions, which will feed the information to the OS. With the processing capabilities of sensor data being unalterable by any web-connected actor, and by building a physical interface for processing capability updating, unwelcome perception becomes impossible, thereby solving the privacy problem.
That being said, I still think this is cool, and I'm glad Apple's spending more effort in this area. I won't replace my custom HA dashboard with it at this point, but may get my parents one.
It's interesting that they consider that this product would be unusable without Siri AI. I've used a Google Nest Hub for years, and I don't think it needs AI to be useful?
I'm curious if this is intended to act as a matter hub -- right now a lot of that load is shouldered by an Apple TV 4K if you've got one. Anyway, apple's home automation story has been terrible for ten years, but this device makes me think they will make another serious run in the next five.
I cannot fathom how this will deliver on the vision when Siri, even the new gemini-under-the-hood Siri, is still maddeningly, bafflingly worthless. To be fair, Gemini, for a consumer of the google ecosystem, is also maddeningly, bafflingly worthless. So we use ChatGPT or Claude, with extremely limited access to the tiny little shortcuts that stack up and make absolute magic for the personal AI assistant.
At $299 this feels like a very niche product with limited functionality.
Google Cast runs the player on the cast target and only uses the device that initiates playback as an optional remote control that can be disconnected without interrupting streaming.
Airplay requires the controlling device to remain available throughout, in my experience; receiving a phone call, watching other media etc. on my phone isn't possible without interrupting playback. (This might have changed in one of the last versions, but that needs app support, and not knowing what to expect on a per app basis is at least as bad, if not worse.)
Otherwise looks like an ideal kitchen TV/Movie playback device.
The price is on par with the Amazon Echo Show devices[0]. Why anyone would shell out $300 buck for an Alexa with a screen is beyond me. With the appleHome, at least you can dump your phone and check in on things (not that I would do that either).
In conclusion, it doesn't seem like there's a huge apple premium on this device. Maybe the move is to cut into competing devices with the apple umbrella.
P.S. It would be dope if the display would follow you around in certain situations. Say you're cooking and moving left and right on the counter. With a fixed display, i would keep walking over to look at it, rather than an angle. Moving around the kitchen and looking up to see the thing you need would be dope. (not that I would use that either). But it would be the kind of polish that people dump cash on.
I stopped using the smart home features of echo since it was too cumbersome to go in and readjust all devices for use by one thing or troubleshooting when there was problems. HomeKit is visible across 20 devices used by a family of 5 and made sense to expose all my devices through it.
I just vibe coded the UI and backend services for a 10 inch, soon to be wall mounted, raspberry pi panel integrated with HomeSeer and UniFi. It switches to the door camera automatically when motion is detected. I added a status screen with important items such as state of door locks, washer, dryer, dishwasher and litter boxes. Very bespoke to my house and family. I will have to see what the ongoing cost of maintenance is of my panel vs HomeView device.
Literally the first thing that I thought opening this was: “oh great even more spyware in my home” haha. Sure, let’s mount every centimetre with cameras and smart TVs. Even if we buy the premise that there’s no bad intentions, negligence, incompetence and malignant actors can use every iot device as another vector to bug you…
Makes me even happier I just installed a red wall phone with an armored cable and signed up for ooma’s cheap plan. 911 access and we have no need for whitelisting. Always have outgoing and default to ringer off. Can turn it on (satisfying slider) if we are leaving the kids for a bit and they can have fun hanging up on any spam while we are out.
- Echo Show: 2017
- Nest Hub: 2018
- HomeView: 2026
The existing products have been through multiple generations and have differentiated into different sizes, features, and formats.We have AI now, this is a product that understands that and builds the experience around that. AI lookup > fiddling with Apps/Browsers/etc for this particular home use case. Add FaceTime, Calendar, Homekit, and a Timer and you've got the right bundle.
This is going to be a hit this holiday season. 249 would have been the ideal price point and I bet it was Apple's target, but techflation hit. A lot of people in their 30s+ with disposable income will be buying this for their parents and/or their families this holiday season.
Maybe it’s my accent? But ChatGPT and Claude have no trouble understanding what I’m saying, so I’m not sure what the issue is.
I saw some discussion about potentially being able to use ChatGPT or Claude as Siri’s backend instead of Apple Intelligence. That would be much more interesting to me.
Also the most unrealistic part about the intro video by apple for this was that not a single person in the kitchen was on their phone and was waiting their turn to use this thing. Do iPhones doesn't exists on the universe where they filmed that ad?
It doesn't help that this only gets up to 500 nits...
> comfortable viewing in any light. Brightness ranges from 500 nits for sunny rooms to our lowest-ever 0.3 nits for the bedside
One annoyance that I anticipate though: can we have a "separate identity" for these 'home devices' ?
[note: this is not a concern if you live alone]
I.e. when used in a family environment, you have to pick one person's identity as the 'main' identity ... but we'd rather have a 'home' person with whom we share stuff, whom we add on calendars etc, and then view THAT info on the home devices.
This sidesteps the whole "WHOSE calendar/reminders are showing" issue.
This is a problem on the homepod, and will only be exacerbated on the HomeView.
Or ... how do other folks solve this?
Like can you do video calling with Google Meet with one of these? Probably not.
It pulls in CarPlay apps, but I’m sure not Android Auto.
That being said, I think this is a smart play and helps Apple ensure the “Apple Experience.”
My take is they should sell these at a loss for a while as it makes their ecosystem more sticky and also viral.
In order to use one properly you basically have to have an iPhone, and so people who buy these will never move to Android, and everyone in their household benefits from the integrations.
I would want to hear what the sound is like but it seems like it could be a good replacement for my OG HomePods while adding some new features, even if the screen is minimally useful.
I am a bit sad that it seems like it isnt using anything the video apple put out about https://machinelearning.apple.com/research/elegnt-expressive...
I would love to see them open up an app store for this, or even if it is apps tied to your phone like the Apple Watch.
It’s a toxic family, where the dad is a useless weak loser (whose wife won’t touch him, much less show any physical affection when heading off to work, so they’re platonic roommates at best), the son is a toxic male idiot who imposes his will on others, and the mom has OCD.
It’s the most pro childfree ad that’s ever been “aired” at this level of distribution.
Whatever Apple was… it no longer is that. Their tech may be fine, we’ll see, but their values, err what was left of them, are not merely gone but inverted
TBH the biggest tell was when they started doing fingerprinting for "Hey Siri", so they can make mutli-user devices that can tell apple accounts apart.
I know Apple will get the security right, no question. So I would use it but not sure it’s worth it. I don’t see a compelling use case personally
Pedantically, CarPlay doesn't have "apps" either, you have iOS apps that have CarPlay interfaces, I'd expect that this has the same product lines, ie YouTube will have a HomeView version.
Really feels like this thing was designed to be a "robot" as in it rotates to face you etc, but they realized no one was gonna pay $1K for it so ditched that part.
I’ve been with Apple since the first iPhone but I think I’m done. They have dropped the ball on AI. It’s late 2026 and my Opus 5.5 does all my coding and Siri still can’t find info and read back some basic info. Pathetic it’s like they’re not even trying any more.
Otherwise, I'm having trouble understanding why I would use something like this. Is it because it's too hard to pull my phone out of my pocket, so I just need to speak to an ever-present computer?
What a stupid product.
It's a shame that iPhoneOS, iPadOS and Omarchy are designed to be single-user devices.
Android phones (at least Pixels) support multiple users, each with their own apps and data.
Apple HomeView keeps Apple connected, entertained, and in the know of your home.
Maybe i just need a $300 iPad Mini....
Also completely locked out for 3rd party developers, needs your iPhone to do anything while offering very little reason to do things on it rather than on your phone… (the teenage girl texting on it rather than her phone in the intro video is totally unbelievable)
Hmm, really hard to figure out what they’re thinking on this besides “throw it on the wall and see if it sticks”, aka the HomePod & Apple TV strategy, which is not reassuring. I bought a couple HomePods early on, excited by the potential given how reliable my AirPods were, and they’ve been one of my most hated tech purchases. Super buggy, completely lagging behind in terms of basic features, and of course no fallback to use them as “dumb” wired speakers.
- a Home Hub to connect and drive the accessories and Airplay devices in your house
- a UI to support the user experience
I believe that e.g. an AppleTV is already a Home Hub, and the Home app on your iPhone / iPad gives you control over it.
So the value is in the integration and the multi-user support.
Thinking if the RAM is good, this is a great jailbreak target with an A18 chip for only $299.
I recently got a 10in fire tablet for $73 and a metal stand for $7, and put it on the kitchen counter. Great household device, now running my own agent on it - fun for the whole family.
I assume my kids will be able to use it without an iPhone?
Sad to see this space now taken over by Apple too.
Oh well, I now have something to buy for my mom for Christmas, I guess.
They offer more or less this, but do so at a fraction of the price and a lot more "hacker-native".
I get this, but I find the difference in application of the DMA pretty weird. In august, the EU came to an agreement with Apple on their developer policy in a way that still really feels like it goes against the spirit of the law, and still puts an insane tax on thousands of European developers.
Yet they seem to play hardball on enforcing a rule that currently just negatively impacts a handful of AI companies but leaves consumers waiting for features. The prioritization feels weird.
My money is with Fambot.
- does not help with anything at all
- creates extra burden and distraction for everyone involved
Rarely refreshing, kudos to Apple team!
(Those were the first two features mentioned)
Got nostalgic just looking at it.
Now reverse the scenario.
But maybe that’s just me?
Low enough price for me to be speculative. I go hunting for my iPad to frag it in the kitchen… often.
Sure.
THe video has the girl check her messages and her brother trying to read them, and the mother checking her calendar. Without logging in or switching users.
That's really cool.
Dropped the ball on the usability there with no arm. Could have also marketed a table game function; placed at center of table, arm could allow screen to swivel 360 for everyone to use as needed
The iOS-ification of hardware while they keep part prices high to get people hooked on networked AI over a dumb terminal
I have no reason to own this, neither my family.
I am also not into smart watches, rings, alexa dot and other stuff like that, I like a dump house for the most part.
I am a dev and this looks like another Smartphone I don't want to own.
An incredibly locked down device from a manufacturer with terrible track record for this category of device. Their Homepod line has been completely neglected, even with the Mini 2 announcement today it's clear Apple's heart's not in it.
Couple that with the LG trash they are pushing (again, because Apple doesn't care) and it's clear Apple's HomeKit endeavors are still just as dead as they were yesterday. They ceded the home wifi space at the worst possible time and instead of trying to rectify any of that, they ignored that space for over a decade.
Maybe it has some value but seriously, home automation is solved already. Pretty interfaces are solved. This is just a more constrained and more expensive version of what already exists, that neat little rig we can hack up from the Drawer Of Shame which we all have. Maybe it's just an experiment but to me it looks like e-waste.
They somehow missed the memo that Sophia’s choice wasn’t an operating manual.
I mean, I’m single indie developer and I have a process to give a lifetime membership to people’s significant others (as Apple has nothing between “a single person” vs “a whole family”, and no option to give eg. discounted bundles for couples), so it doesn’t seem like a rocket science.
Which is perhaps not the feeling Apple intended.
Yes, they did:
https://www.apple.com/v/apple-homeview/a/images/overview/hig...
A video with how customers will use this in real life, alone in a room talking to a machine - would just look like somebody who needs to be taken to a mental asylum.
https://en.wikipedia.org/wiki/IMac_G4
But seriously, how cool would it be if V2 of this product had mesh wifi and/or could be used in bridge mode?
That said, I think the screen is a tad small. My guess is that they felt the need to differentiate the HomeView with a smallish square screen in an effort to avoid comparisons to an iPad on a stand and to invite comparisons to the Apple Watch.
Version 2 will undoubtedly have a new larger screen launched with great fanfare.
The format is right, it is stuck to a power cord, it would integrate with iPhones that waiters use to take orders, it apparently has a USB-C connector perhaps for a receipt printer, it has Bluetooth and WiFi of course. It can control the music and security systems and lights in a business locale.
Most importantly it has easy separate login for different employees.
And the price is just right.
Is there any important detail I haven't thought about?
Is iffy if they will allow a run it like on iPad but you see iphone form factor on it. The UX likely suck bad if they go ahead and takes away from the form factor. Plus companies like FB may just leave it at that like how they did with instagram for ipad for a decade.
> Usage limits may apply.
What a great way to start out, to openly flag that people shouldn't rely on it, as it can be pulled away from you without notice. Feels very atypical of Apple, are they starting to get short on cash or what's going on?
Hard pass
Why even have a screen at that point?
Seriously?
I know nobody who has only friends on Facetime (instead of Whatsapp, Wechat, LINE, Zoom, etc etc you name it)
No Youtube, really?!
I mean who lives like this?
Apple really wants their own "own the glass" moment.
On the product itself, why?
Apple Home.app has an awful UX. Have any more than 10+ IoT devices and it’s a shit show. This will not improve the walled in system created by Apple. Even if I was Apple-pilled or Apple-maxxing, why wouldn’t I just buy a last gen iPad mini and use that to control home. Has all the features of "HomeView" plus acts as a regular device that can browse web, video chat, and games.
Plus any home automation enthusiast will use home assistant and integrate it with their existing thread border router and Zigbee/Matter/Thread enabled device. Who are they trying to target?
“Apple HomeView is designed to bring more joy and convenience to everyone in your household. Siri AI comes built in for personalized AI assistance that’s truly useful in your everyday life. And with a vibrant display and powerful acoustics, your music, videos, and calls look and sound amazing. Meet the new heart of your home.”
Is “designed to” lacks confidence. Does it do it or not? I don’t care what your intention was. And the Siri AI sentence is vacuous, including the pointless modifiers (truly useful in your everyday life). You can’t convince me you care or put effort into the little things when your ad copy is slop. Apple used to put more thought into this sort of thing.