I think part of the reason is that interviews have gotten more adversarial as time has gone on. Ie less respect for the interviewee, more of a power dynamic, more careless wasted time in lazy take home assignments, etc.
I wouldn't mind 9 hour interviews to 3 companies if i knew i'd land the job. It's the 1,000 companies that many people experience that gives them pause after so much disrespect through time.