What kind of functions it has that can't be replaced by:
- walking a few meters and pushing a physical button
- waiting a whopping minute for coffee to brew, instead of triggering it remotely
- have a short window to get to the train in the morning - want coffee on the train - don't particularly like drip machine coffee - want the water boiling when I wake up so that I can make coffee and get out of the house as quickly as possible - am more morally opposed to waking up five minutes earlier (pushing my wake time into the 4 o'clock hour) than I am to having a smart device.
I couldn't find a kettle that runs on a timer, and just taping the switch in the "on" position and hooking it up to a plug timer felt unsafe, so getting a stupid wifi kettle and using their stupid app to set it to auto-start was the best option. It's on its own network, though.
I do feel that over-automation is a thing
I use a Hario Switch to make coffee. It takes 3:30 to brew, so I pour the water and then brush my teeth and prep while waiting. Async coffee! I’m out the door as soon as the coffee is in the mug and get to the train station about 2 minutes before the train arrives.
This is possibly not an issue with a regular drip coffee machine. It’s definitely an issue with a kettle or, say, air fryer.
Just say it: you bought a smart kettle due to your completely adjustable preferences.
Thus-constrained, this person states that they're able to get 5 more minutes of sleep every night and still make coffee before taking the train to work. That's ~25 minutes per week, or ~1.8 hours per month.
They didn't have to choose to go to bed earlier in order to gain this time and still make coffee in the morning. They were going to make coffee with a kettle anyway and were constrained by a the necessity of maintainining ownership of a kettle with which to do that.
So they simply selected a kettle that can be safely automated so as to be ready at the right time every morning instead of one that cannot be. In exchange, they gain around 20 hours per year, for every year that this kettle lasts for. (What would you do for nearly an entire extra day, per year?)
Sure: It's adjustable, just as many constraints are.
Maybe there's even a coffee shop around the corner that they could work at instead, and they could just walk there and brew themselves a cup of coffee using the hot tap on the espresso machine before they start their shift -- and skip the train.
But maybe that wouldn't fit into the constraint of being able to support the dwelling that they prefer to live in.
So maybe they could soften that constraint as well, and live a little lower. (Maybe they can soften enough constraints that they can just live under a bridge somewhere, with no permanent dwelling, no job, and no coffee. Perhaps, if we look hard enough, we might find that even the constraint of living a life -- at all -- is also adjustable.)
They can shift their daily schedule e.g. 30 minutes earlier and peacefully drink their coffee at home. They also should eat something at home or on their way, because hurrying in a cold morning with an empty stomach is not good. Source: personal experience. I did that for months as a student until I passed out one day in class.
If they don't like waiting for the train in the cold, they probably can find a warm place near the station, and wait there a little.
Sure, 120V is slower than 240V, but it's still pretty quick. If I'm boiling a full ass kettle for an iced tea pitcher it might take me 5 minutes. Only enough for a cup of tea is maybe 2 minutes.
2) brush teeth
3) brew coffee
?
In other words, these product decisions aren't really made on the rationale that internet connected coffee makers make sense from the standpoint of a consumer who simply wants coffee made...
It's more: "let's make smart coffee makers so that we can sell to 2 markets:
1) a coffee maker to consumers who want coffee made
2) consumers data/eyeballs to advertisers who want their info/eyes