"The market" is not a benevolent fairy godmother with your best interest at heart.
It is a machine that optimizes profit and absolutely nothing else. It does not and cannot consider what is "good" or "right" or even "legal" unless and until one of those things directly and indisputably hurts profits too much.
This is magical thinking. "The market" is fundamentally incapable of making things better for you, the consumer.