If something's not making money or breaking even, then it's losing money. It's taking something good - raw materials, capital, the effort of employees - and producing something less good. It's a drain on society, a parasite.
We produce enough surplus that society can survive a great many parasites (the entire public sector, and all the loss-making businesses) but every little is a brake on potential, particularly the potential for compounding growth. It retards the future.