Am I the only one who's not a fan of these new, longer TLDs? IMO TLDs should be two or three characters. I'm not sure why I feel this way, but there's something unwieldy about a TLD like .cooking.
But every one of these plays with all sorts of collisions of user expectations. "word.cloud.microsoft" is one of those URLs that will never look right to me, but is now a corporate staple.
eg: www.x
this is what the new gTLDs are.