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And there lies the rub. You can't verify if they do or don't embed such content. These companies are just like "trust me bro".

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Indeed and Google has built its empire through tracking users across the internet so it is really hard to trust that they won't..

It hasn't. Their DoubleCkick/AdSense (embedded website ads) used tracking, but Google built its "empire" through AdWords (keyword ads in Google Search), not AdSense.

Google built it's empire with PageRank which made their search engine popular enough that they could make money on AdWords.

The spying and tracking started pretty quickly though and they've repeatedly demonstrated that they can't be trusted. They've even violated the law on several occasions in efforts to collect data they had no right to.

"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place." - Eric Schmidt CEO of Google

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