[1] https://en.wikipedia.org/wiki/Neutrino_astronomy
[2] https://en.wikipedia.org/wiki/Cosmic_neutrino_background
In other words: we already have lots of things that measure photons. You see things on two totally different media it's a lot more compelling than just one.
Or we can all just think big thoughts at the same time... https://en.wikipedia.org/wiki/Calling_Occupants_of_Interplan...
Also, if you're sending out photons from a planet, chances are there's a local star nearby. Stars tend to be a broad-spectrum photon source, which is going to make it tough for receivers to decode the intentional signal.
(1) Putting a telescope in space
(2) Focusing and detecting very high energy neutrinos
This is especially the case when photons will have, what, 15 orders of magnitude less energy than the neutrinos?
This is why I always search for my keys under the streetlamp, even though I dropped them in the unlit field nearby.
That said, putting a telescope in space is easy; we've done it several times...
But, can we filter photons intentionally sent from some far off solar system out of the stream of photons coming from their local star?
It would be VASTLY easier than using neutrinos.