Result? When you have an intent in mind, it's hard to find the right button! In office 2003, you could click on the "insert" menu and every item there was something that would go into your document. If you're thinking "I want to add a picture" you can click on "insert" and scan through for picture-related items. (Blender does this too). In the 2007 ribbon model it would - well that one would probably be on the default visible ribbon because it's a frequent action - but what if you want to insert a table of contents? Who knows where that button is.