Now if you can get [to $1 to $2 million inn run rate] in 12-18 months, that’s great. 24 months is probably OK, but at the edge for most people. Or if it’s a semi-mythical lifestyle business, maybe it’s OK.
You know what you call semi-mythical things with existence proofs? Empirically observable facts. As contrary to, say, unnamed $1 MM run rate SaaS businesses killed by competition. I'm having great difficulty thinking of one. Granted, I don't know the histories of all the hundreds of companies that fit the terrible nightmare of selling millions of dollars of software at 90% gross margins, so it's possible you could come up with an anecdote or three...
Also, if you sell a million a year in software, and you need help, you buy help. People who are additive to revenue aren't cheap but they are, well, additive to revenue. Support folks? Very inexpensive - a plumbing firm with 30% gross margins at the same scale can trivially hire them.