This is because like most other vendors, they do price discrimination based on number of users. Which is no doubt why the other large vendors were also ruled out.
One vendor who doesn't do this is Migadu. I don't use them as they lack 2FA support, but they are one of a small number of businesses who make their proposition easy to evaluate quickly, as opposed to making you swipe through a pitch before you get to the facts. This is so unusual that I remember them despite evaluating them multiple years ago.