With the caveat that I have not watched the video, the title itself rubs me the wrong way. Intent, quality, and artistry as I understand them are not things intended to "scale." You would not, for instance, as a musician, think "I made an album, yes. But how do I scale up to ten or a hundred albums?" You may well think "How can I scale my audience," but that is a different question entirely and not a matter of intent, quality, or artistry. Scaling art is, to me, a wrongheaded notion to begin with.