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Ube is a purple yam. You might have seen it in Filipino food like halo halo, or various Instagram-worthy trendy ube-flavored purple foods.

It's the in thing just now for whatever reason. I see all the chain coffee shops are offering it. Next year it will be something else.

Not sure how coffee avoided the pickle trend, or maybe that's next

In seattle there is a restaurant downtown called Ludi's that serves ube pancakes that are a giant purple pile of goodness.

I wonder if there's a connection?

Ube has been a trendy ingredient in major markets for a couple of years now. It’s not just a Seattle thing.

https://www.prnewswire.com/news-releases/ube-is-the-2024-fla...

probably, but just wondering because it was ~ 1 mile from amazon hq

Yes. I've noticed in chain coffee shops in the UK. Never heard of it until recently. I'm sure it will be something else soon.

I've seen it in a lot of Filippo restaurants too, even here in Barcelona. And Chinese shops. As it's usually eaten with milk I don't go for it but it's not bad apparently

Ube is a purple yam from the Philippines. Sweet and yummy. Naming makes sense here.