And of course complains.
But they are technologically informed complaints.
And of course complains.
But they are technologically informed complaints.
And his research is original.
Not a book report cribbed from Wikipedia.
So does YouTube. It rewards longer videos both monetarily and algorithmically.
This is why there's been so many videos over the last few years that are just barely over 20min or just barely over 60min.
The result is video essays that could be 5min that are padded out to 20min.
And I’m not advising that they should do anything different! Who am I?! I’m just pointing out that the culture of YouTubers is fundamentally about deliberately subjecting yourself to the most extreme audience capture.
Ben Jordan used to do almost entirely synthesizer stuff, now it is all privacy and security focused because that is what he got rewarded for. NatswhatIreckon, did all manner of comedy stuff like making fun are car shows, he ended up fixated on cooking because one video exploded in views back 2020. Heck, MrBeast used to be a minecraft channel.
In getting rewarded, they tend to lean into that. I don't blame them but also it does mean they become risk adverse at times.
Additionally, "the algorithm" rewards channels that have a lot of watchtime & retention (because againg, this leads to more ad placement opportunities for Youtube). So if you are able to produce long-form videos that keep the viewers engaged and watching, your videos are more likely to be recommended, which reinforces the popularity of long videos.
I for instance don't subscribe because I want to know about old toasters, christmas lights and the internal combustion engine. If that was the case, I'd subscribe to channels specific to that topic. I subscribe to Technology Connections because I like his videos, and if I learn a thing or two along the way, that's a nice extra
- the algorithm rewards it
- livelihood is parasocial community that is helped by length
- creatives seek challenges; ambition becomes length