If you look at ALDI, they print multiple 1D bar codes that take the entire length of the box. This greatly decreases the time needed at the checkout stand to orient and scan the box.
https://www.the-sun.com/wp-content/uploads/sites/6/2024/12/o...
I don't see chains like ALDI agreeing to anything else until they can prove the same speed and accuracy as the mega-1D print.