OpenAI cancelling the $200/20x and then introducing the $500/25x was basically the canary in the coal mine.
I am looking forward to the 2026 numbers from Anthropic in preperation for their IPO, because that's where the really big numbers are going to be.
What should be illegal is to try to get customers by letting it use for free or at a low price and the jack up prices
I've always hated "free" because it sucks the oxygen away from good ideas and redirects money to people who have the connections to get zero risk loans (with no responsibility to pay the principal if things go bad).
Over the past ~20 years we have benefited from VCs valuing growth and distant payoffs, in part because discount rates were low. Now investors have a preference for nearer term profitability (higher discount rates), thus prices are increasing.
If the free stuff is subsidised by ads: noo advertisements are bad!!