Sometimes HN commenters will try to argue in favor of SNI as if it's not possible to host multiple HTTPS sites on one IP address

It is possible

Consider all the sites hosted at 199.36.58.100 for example. Over 1,620 such sites have been submitted to HN in the past few years

ESNI is "Encrypted SNI", ECH is "Encrypted Client Hello". The Client Hello packet contains the SNI. For a time ESNI was available on all Cloudflare sites. Not anymore. ESNI, whatever its flaws, worked well enough that some censorship regimes blocked connections that used it. IMHO, ESNI and ECH are overcomplicated proposed solutions to a relatively simple problem: gratuitous use of SNI. For example, so-called "modern" browsers will send SNI to those 1,620+ sites even though it's not required

Alas, the people developing ESNI and ECH are not publishers or readers, the targets of censorship. They are "CDNs", hosting companies, intermediaries in the business of serving multiple HTTPS sites on single IP addresses. SNI has benefits for CDNs and costs for others