Meta has never created anything successful since getting lucky with Facebook. Instagram and WhatsApp were acquisitions. Facebook Phone, the Libra shitcoin, and Metaverse VR were all flops. Jury's still out on the much-maligned "pervert glasses", but maybe those will sell.

Now they're trying a new thing. I don't know if it's so much "being bold" as flailing around for some new thing. They really desperately want to own a "platform" like Microsoft, Apple, or Google.