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My first guess would be because these passes can be used in Apple Wallet.

In response to your edit (ignoring that you used a piece of hardware for that example): Apple makes a lot more software than ASUS. Everyone knows the software is part of an Apple product; that's been a thing the whole time macOS has only been (officially/easily) runnable on Apple products.

Yum, yes[1]?

1. https://www.asus.com/accessories/bike-booster/asus-oxiis/

I really hate that accessory. You have this teeeny tiny little wheel that's going to rub up against your tire to propel it? I'm incredibly surprised this ever worked at all.

Not a new idea, and it could be worse. How about we drive the front wheel instead, and put a bunch extra weight over the front?

https://motoredbikes.com/resources/sears-bike-bug-engine-man...

Filed under “I’m kinda surprised that was ever legally sold”. (You’ll find it next to the lawn darts.)

>hardware vendor

Apple doesn't make software??

there's a large contingent of strange people that think apple's services business is a side-hustle.