Being able to pay across Europe with the systems they already have instead of only being able to use them in their own country.
https://www.irishtimes.com/world/us/2025/12/12/its-surreal-u...
This is probably what pushed them to accelerate the implementation.
IBAN, I'll grant you. But it's not exactly intuitive.
Removing reliance on American tooling is an essential security matter, it's going to take some time to unpick 80 years of interdependence though.
The question here is "what is the benefit to individual users," not "what is the benefit to the users community as a whole."
I know that JCB exists in Japan and Mir exists in Russia, but never saw them accepted anywhere except these countries respectively.