The rationale of mass migration is that if you don't impose it, nobody migrates. This has notably been the case with famously insecure SSL parameters (512 bits RSA keys, PKCSv1.5...). And many companies may believe they are not critical, which might be true until it is not.
Case in point: you manufacture walkie talkies and suddenly your products have bombs inside. Or you maintain a compression library for free and suddenly you are shipping a backdoor to all Linux products.