Introducing A/B testing for videos seems to be along the same line of thinking as subscription payments for your car seat warmer[0] or surge pricing for fast food[1], where a concept has been hamfisted into something because a closely related concept or technology was able to utilise it well. Sensibility be damned

--- [0] https://www.theverge.com/2022/7/12/23204950/bmw-subscription... [1] https://www.foxbusiness.com/media/wendys-roll-uber-style-sur...