The article points out that they also might charge you more than the person next to you if you make more money than them, which (ignoring the privacy concerns momentarily) actually seems progressive?

It's kind of funny seeing unabashed capitalism attempting to achieve similar equalization goals to progressive tax policy. But I guess this has always been the case with market segmentation anyways (e.g. paying ridiculous amounts extra for 1st class on the airplane, or a special paint job or trim for your car).

I think the main difference is what people consider fair, transparent, and respectful of privacy. Additionally, people want to feel like they have a choice.