Yep, Matt Ettus converted that to hundreds of millions of dollars
RTL-SDR is the cheapest imaginable commodity implementation of SDR technology, while USRP was... well, pricy enough to bring in some solid revenue and get his company bought. More power to him, it was (and is) an incredibly useful platform.
I remember the Ettus devices to be much much much more powerful.
I have a couple of Kanga Finningley SDRs bought through the G-QRP club, but they appear to have almost entirely vanished from the Internet.