They have to have decision models already in production. Part of their business is detecting bots, DDoSers and spammers.
"Discriminative" always had pointlessly bad optics, but I knew it was over when I started seeing prominent machine learning researchers who p=100% knew better describe discriminative models as generative because that was the buzzword of the year. "Decision model" sells the value proposition much better and doesn't sound like an anti-woke crusade.