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> they should be using super popular, high-mindshare projects to drive new wave of tailored business solutions

Could you expand a bit more on what you’re describing here? Interested to hear more.

Offer paid support for $(whatever redhat project), do all the support stuff, but also cross-sell IBM business solutions.

Yes indeed, that's pretty much what parent poster wrote.

This part:

>$(whatever redhat project)

is what I would like parent poster to expand upon, though.