Years ago the a custom shoe maker opened with a laser scan of the feet in their ‘shop’ (no products) and then choosing shoes online that they made to fit. They couldn’t fit my feet (I don’t know why). They no longer exist as a company.
I had some shirts from an online custom fit shirt maker, send your measurements and they make shirts. Taking my own measurements without the skill of a tailor is hard and the results were okay-ish but not great. Doubtless if I had kept doing it I would have improved - at great expense and waste.
I know someone who buys several pairs of the same jeans online at once, expecting that “the same” measurements will vary a lot because mass-manufacture of clothes doesn’t do fine tolerances, and has the intention to send most of them back. (And I stress this isn’t buying multiple sizes to choose the best, it’s buying multiple same-size expecting they will actually be noticeably different fits).
I can’t see that industry turning into significantly better ‘custom’ while still being ‘mass’.