It was priced very high, even for a boutique musical instrument. There are a lot of samplers on the market on (or even under) that price point and some simple ones that cost a fraction of it.
But 700 euros almost gets you a microfreak and an sp404.
I already have both of those, a Bastl Microgranny, Polyend Tracker, and Polyend Play. So I really don't need another sampler. But it does look fun and has a unique workflow.
That's the competition I was talking about: SP-404, (used) OctaTrack, MPC live or sample, EP-133 KO 2. All cost about the same or less and do a heck of a lot more.
Electronic toys that are not mass produced are always too expensive for the mass market. Chompi is awfully cute though.