Ah.. starts to make a bit of sense.

It could be like when I step into an unfamiliar cafe, I can sort of tell straightaway it's a Korean and not Japanese just by the "nonsymbolic" interior design.

Would you say it's the opposite of wabi-sabi? That's supposed to "taste natural" I think. But raw.

Seems like two opposite "cultural","statistical" decisions starting from the same commercial question