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A/B testing isn't about creativity, it's retention maxxing. It's what drives youtube face in every thumbnail, loud titles that don't say much, etc. This feature will optimise the actual content itself to be the most attention holding, overstimulating slop possible to synthisise.

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> A/B testing isn't about creativity, it's retention maxxing

Absolutely, and unfortunately in my experience many people implementing A/B testing actually believe that it is finding the "best outcome for users".

I'm sure if we blind tested people to see whether they consumed more when unknowingly given cocaine vs protein powder, we would see cocaine win the A/B test.

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