Humans are naturally polygamous like the other great apes and mammals. When men (as in, male humans) realised this, they concluded that women were entirely to blame for it and sought to control their behaviour. This eventually got woven into their religions and for some time women's behaviour was controlled, or at least became shameful and taboo. Many things have happened more recently:
* Feminism,
* Decline of religion,
* Rise of state and law, particularly around male responsibilities towards children,
* Effective contraception,
* Dating apps.
Take all of this together and we're basically reverting back to our natural polygamy, but without all the pregnancies.