Hardly. If the top ranked ones were always the most creative, honest and there-for-the-art creators and artists, we wouldn’t have the Taylor Swifts of the world along with the tidal wave of fast-food content diarrhoea we currently have to suffer through just by opening a web browser.

Truth is: “number go up” is the only valid strategy for growing because that’s what favours the platforms the most.

Unfortunate. Depressing.