From what I can tell this is just some retiring guys who want to make sure their life's work isn't lost to history, and who want to avoid screwing over their handful of remaining customers. Realistically, the best you can hope for is probably the occasional bugfix, and other open-source compilers scavenging it for a handful of useful clever ideas.
Why not defect to clang? I'm sure some PHB's will suggest that (and that will be part of the survival, convincing those that supporting another party is a good thing).
Standardization does have it's issues, but the JS ecosystem always seems to be healthier when one implementation isn't too dominant. The question is if the C++ ecosystem is large enough to support multiple frontends.
Having your resident compiler expert upstream the occasional patch to keep your legacy product from dying is one thing, but which big tech company cares about this specific compiler enough to spin up an entirely new dedicated team for it? And who's going to choose a mostly-abandoned compiler front-end as a core part of a new product?
Sure, it can be done, but for each individual user defecting to clang must be looking very attractive right now.
Now if they upstream the changes is another matter.