> Shrinkflation is a thing, which people suddenly started noticing in the past 5 years.
It's been much longer than that: https://en.wikipedia.org/wiki/Toblerone#2016_size_changes
It's been much longer than that: https://en.wikipedia.org/wiki/Toblerone#2016_size_changes
https://www.bbc.co.uk/news/uk-44910195
Visually it looks like they took out half the peaks.
Your mind tells you that for every gap there used to be a peak there, regardless of the truth.