They insert themselves into this chain for profit and complain about it. I really think that adds a thick layer to the hypocrisy that people, or at least me, feel is especially distasteful.
No LLM products would exist without the avalanche of largely non-consensual use of IP to create them, full stop. Any of these companies doing this and then turning around and complaining when their IP is "breached" are going to met with a chorus of tiny violins.