Except businesses are going the opposite direction here. The lack of stickiness makes the “premium” argument hard to play. Oracle won because swapping databases is a giant PITA. Swapping models requires almost no effort for most uses. And because of that enterprises are all building model marketplaces where providers have to compete on price performance.
Most folks I know can choose from any of the big labs or open weight models and they get billed internally for tokens against their budget. There’s little incentive to no switch to the lower cost closers.
This setup is a nightmare scenario for the big labs trying to execute the traditional enterprise sales plays. Those only work if your product is sticky and AI models are one of the least sticky things in the history of tech.