> No, the winning strategy was to release a conventional-looking truck, say something that very much looks like an F150 or a Silverado.
Turns out F150 Lightning was not the winning strategy.
Turns out F150 Lightning was not the winning strategy.
Keep in mind that this wasn't a truck designed to be an EV from the ground up, it's merely an adaptation of the gas-powered F150. What Tesla could have brought to the table was an EV-native truck. The Cybertruck is more or less that, but the goofy design is probably what killed it.