The Maximum, Beautiful Product
techcrunch.com
techcrunch.com
Minimal and viable mean different things for different projects, but defining and adhering to those are important for everyone.
I think you'd have to do some pretty cruel and unusual things to the definition of "minimum" to get it to describe iPhone 1.0. That product went way above and beyond what it needed to do to get Apple a foothold in the phone market.
Apple was always a balance between perfectionism and "real artists ship", at least from the stories I've heard.
Even "4 steps to the epiphany" began with the vision of the founders. That part of the message seems to get lost in the rhetoric.