The ACA website is one of the nicest government websites I ever had to use. I assumed the commenter was referencing something like a local Secretary of State website used to update their vehicle registration, which probably goes to the lowest bidder and costs maybe $100k to $1m over its 25+ year lifetime.

We’ll probably never know the true “cost” of America.gov because even if Google is doing it “for free” then they’re not doing it out of the goodness of their hearts, there’s a regulatory angle that they’re trying to play or a market they’re trying to corner.