90% of the {muse,grokbot,instinct,dots,...} fuss is just that your {aunt,cousin,neighbor's dad} probably doesn't have a good codex or claude code setup, and probably does not have a great local machine to run them from anyway.

So everyone is trying to give the aunts, cousins, neighbor's dads some of the agent capabilities that developers have been closer to.

That said, there's the other 10% here that is not necessarily new capability unlocks vs codex, but general product experience that can have some benefit to people already used to what the latest models can do