Take off your "engineering" hat and put on your "normie" hat...
OpenAI's Dots, Meta's Muse, xAI's Grok Bot, etc are trying to target non-technical people and give them "24/7 AI personal assistants". Apple is also pursuing this angle by adding more features to the new Siri (partnership with Google-Gemini).
Perspective of product and market : we need our AI to be more deeply intertwined with customers lives instead of just being on-demand chatbot Q&A sessions. The "sticky" product to create this customer relationship is "AI personal assistants". Instead of just providing "answers" (chatbots) -- provide "completed tasks" (AI assistant).
Perspective of technical predecessors and concepts overlap : OpenClaw and Hermes self-hosted software on Mac minis and Linux boxes as "personal assistants" is geared for techies instead of normies. Instead, repackage those types of tools for normal people in cloud VMs to be hosts for "long-lived agents". Zero install required.