Google used to be the "good company" not that long ago. They changed the whole industry. But today, and very deserved, a lot of people that liked or even loved them, turned against. And that can happen when a company changes, but also when the user changes its point of view: you could be a voter for Trump a couple years ago, but today and after watching the results of his politics (that are not that surprising, is not like the president made an U-turn) you might have a different opinion.

If you hold the same opinion forever, even when things obviously changed, you are just a fanatic.