Once you change the artwork and branding, why is there no legal right to sell? Your defense against cloning are trademark, patent, copyright and trade secret. And the lawyers and money to enforce it and the courts to agree. And if the AI does it, rather than you feeding it copyrighted or trademarked assets, then did you violate copyright or trademark law or did the AI company or does this no longer make sense in a post AI world? The article touches on how current AI services launder copyright and trademark in the 'choose one' section.