What would they use this for in their personal life? What does it unlock that they can't do today? Scheduling things? Buying things? These are so easy now for nearly anything. Reminders? phones have apps for that, computers do too. People can already dictate all sorts of things via speech (siri, etc.)
I totally get the professional use cases, I just don't see B2C other than gimmicky things. So I think that means Muse/Meta wins this out, people using that have already succumbed to giving up their data for "free".