That’d be sensible reasoning IF the articles were already posted with a paywall-free url, but they are not, so as it stands these are essentially just ads.
NYT is the only one profiting getting free publicity for their subscription service here.
FYI, many US public libraries offer free access to NYT subscription content (which can be used to generate free links).
But to be clear, the rule is against unofficial mirroring. Officially sanctioned methods are fine.