They'll always do this. It's not even "AI" it's just a boring old ML model.

Money Stuff did a great bit on this a few days ago. There's 2 functions inside DraftKings:

- Fin the most lucrative customers, to keep engaging them.

- Finds addicted gamblers, to get them help to quit gambling.

These are the same people.

Sure, yeah, there's a nice little story about gambling within your means, blah blah. But if you're optimizing your gambling app, you're going to find and create problematic gambling as the core objective.

AI, ML, whatever. It's a gambling company. It targets gamblers. It probably shouldn't exist.