But yes, transmission losses exist and are surprisingly large
Reducing the number of transformers, raising the high side of system voltage, and increasing conductor sizes are all ways to reduce the transmission losses. of course each of those requires investments so that's why it can be variable and also something to brag about
I don't know the real details, but my educated guess is they raised the voltage, and also they used 3x as many wires (running 3 phase past every house even though almost everybody only used 1 phase). That is I can visually see their insulators on the power posts are larger than neighboring utilities which allows for higher voltage (but may or may not mean higher voltages were used). Likewise I can see the 3 lines on each power pole while neighboring utilities only used one. It is hard to tell from the ground but I suspect they used thicker wires as well.
Is the juice worth the squeeze?
For some problems, the closer you get to perfection, the harder the next step is.
DC travels in the whole metal, and while DC is more complex to manage and transform, HVDC transmission is the future
In the 39 years I live here, the only power loss was due to lightning or planned power cuts because of work in the building where I live in the last 9 years ( rare - twice).
There is however incentive for our high chemistry industry to cut the power and they get re-imbursed. This is when we have too much electricity production ( solar power) vs. consumption. Otherwise the providers have to pay "fines" to lose the overproduction of electricity to neigboring countries ( who probably all have overproduction of electricity).
As of now, we cannot do lossless transmission. If some Ultragrok comes with room-pressure and room-temperature superconductors, then maybe.