Recreating the IBM PC bios, enabling clone PCs and changing the market completely?
One of the points the article makes is that copying is now essentially free. So if you spend money building something, someone else can copy it and use all the money they didn't spend marketing their version. And why license software anyway, when you can just clone it and even tweak it better towards your business cases? Will you be paying your Adobe subscription or buying the knockoff version of Photoshop?